Ellis Eye Laser & Medical Centre

Solution

When the marketing team at Ellis Eye Laser & Medical Centre needed a solution to tackle their lead generation problem, they turned to us for help. We implemented an effective digital marketing strategy leveraging the power of Facebook Ads, Zapier, and Canva – three powerful tools that allowed us to create highly targeted ads and reach their ideal customers.

Our goal was simple yet ambitious: to generate leads and increase customer engagement with their services. To do this, we used the audience insights from Facebook Ads Manager to craft ads that were tailored for specific user segmentations.

Canva has been our biggest ally in creating engaging visuals for the ads. We used Canvas templates, drag-and-drop tools, and powerful photo editor to craft visually appealing ad copies.

Leveraging the power of Zapier, w were able to connect different apps and auto-magically initiate certain actions when leads entered the funnel. For example, we created a zap that automatically adds new leads to a CRM or sends those people an email invitation. Zapier even helped us to set up a new campaign in Ad Manager based on the lead activity ensuring each lead see the best content right away.

The results were astounding. Within two weeks, our ads were generating qualified leads for Ellis Eye Laser & Medical Centre and they saw a whopping 25% increase in visits to their website. Their satisfied customer reviews on social media suggest that the cost-effective approach has paid off and will continue to be successful in the future.

At the end of the day, our client was extremely pleased with what we achieved together: through careful planning, strategic execution, and creative content design, we successfully tackled their lead generation problem and provided them with a valuable ROI on their investment in digital advertising efforts.

Tools Used