The Role Of KFC's Mobile App In Its Digital Marketing Strategy

The Role Of KFC's Mobile App In Its Digital Marketing Strategy

Rachel| Reading time: 2 mins 51 secs

KFC is famous for its signature fried chicken, which is cooked with a special blend of seasonings and spices. In addition to fried chicken, KFC’s menu also includes chicken sandwiches, salads, wraps, sides like biscuits, mashed potatoes, coleslaw, and desserts like cakes and pies.
Customers can order and pay directly from their smartphones and tablets via KFC’s mobile app. The app is available unrestricted on both iOS and Android platforms and delivers a range of attributes and advantages for customers.

Digital Marketing Strategy:

KFC’s mobile app plays a vital role in its digital marketing strategy in addition to ordering food. The KFC app also provides a range of marketing services designed to enhance the customer experience. These include:

Enhanced Customer Experience:

Real-time tracking of order status is available to customers, who can customize their orders and save their favorite items. With this improvement, KFC customers will experience a more convenient and efficient ordering experience.

Customized Marketing:

Customers’ order history and preferences are collected by the mobile app, which can be used to personalize marketing. By analyzing this data, KFC can create targeted promotions and offers to customers based on their past orders and interests.

Increased Customer Engagement:

The KFC mobile app enables customers to engage and interact with the company. Feedback and ratings can be left on orders, surveys can be taken, and social media accounts can be used to share customer experiences. By fostering engagement and dialogue, KFC can build a stronger relationship with its customers and gather insights into their preferences and behaviors.

Loyalty Rewards:

Customers are rewarded for purchasing items through KFC’s mobile app and can earn points for each purchase, redeemed for discounts and free food items. The aim is to create long-term loyalty among customers by rousing them to return to KFC. The loyalty program also provides KFC with valuable data on customer behavior and improves customer engagement.

Across the board, KFC’s mobile app plays a critical position in its digital marketing strategy by supplying an improved consumer experience, personalized marketing, boosted engagement, and loyalty bonuses. By leveraging the strength of mobile technology, KFC builds stronger connections with its customers.